FOUNDER STORY
Brief
Omar, the founder of TutorLyft, reached out to us to help tell his story — the journey from feeling lost and directionless to finding purpose through a tutor’s guidance. The goal was to create an emotional and inspiring narrative that connected with students and highlighted the deeper mission behind TutorLyft.
To bring this to life, we wove together childhood photos, graduation footage, and personal anecdotes, shaping an authentic and heartfelt piece. Drawing inspiration from my Seek Discomfort video, we focused on a documentary-style approach that felt personal, motivating, and deeply relatable.
Client
TutorLyft
Year
2024
Role
Director, Director of Photography, Editor, Colourist, Sound Mix
“Richard was fantastic to work with on our ‘Our Story’ video and another content piece for my business! He made the whole process easy, kept things on schedule, and the final video really captured the heart of our brand. Couldn’t recommend him more!”
— Omar, Founder, TutorLyft
On the same day as the Founder Story video, we filmed a talking head video to be used across their website and marketing. However, we flipped the setup to keep things fresh while maintaining a consistent look and feel across both pieces.
In pre-production, we took a script that felt robotic and reworked it to sound more conversational, like advice from an older sibling. The final piece keeps the language simple and relatable for high school students while focusing on the key message: helping them make informed decisions about their future without pressure. We also made sure to highlight that it’s okay not to have everything figured out and that college can be a time for exploration. Plus, we smoothly integrated TutorLyft’s quiz as a helpful tool for finding the right university fit.
To make the video feel approachable and engaging, we used a teleprompter for a smooth, confident delivery and kept the lighting naturalistic, ensuring it felt warm and authentic rather than overly polished or staged.
